Meta Titles & Descriptions: Best Practices That Earn Clicks
How to write title tags and meta descriptions that improve click-through rate — with length guidance, examples and common mistakes.
6 min read
The title tag
Your title tag is the first — and often only — thing a searcher sees. Put the primary keyword early, lead with value, and keep it under about 60 characters so it doesn't truncate.
The meta description
A great meta description is a mini-ad for your page. Write it for the click, answer the promise of the title, include a relevant detail or question, and keep it under ~155 characters.
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Common mistakes
Avoid:
- Duplicate titles across pages.
- Keyword stuffing that reads unnaturally.
- Clickbait that the page doesn't deliver.
- Letting the CMS truncate your message.
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