Email Subject Lines: How to Get More Opens
Frameworks for subject lines that earn opens without resorting to clickbait — plus what to test and track.
6 min read
The job of a subject line
Your subject line earns the open, but the email earns the relationship. The best ones are specific, honest and written for the reader, not the marketer.
Patterns that tend to work:
- The specific number or fact.
- A clear benefit to the reader.
- Curiosity that the email actually satisfies.
- A first-person, personal voice.
Test and track
A/B test subject lines and watch your own open-rate trends. What works for one audience won't necessarily work for yours — so measure, learn and iterate.
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